Joe Greenberg leads the group business segment at Sidecar Health. His responsibilities include development and enablement of go-to-market partners serving the segment and the overall performance of the group business.
Joe has extensive health plan leadership and operations experience with a record of achievements in building and executing winning strategies. Prior to joining Sidecar Health, Joe served as Vice President and General Manager of Blue Shield of California’s Individual line of business. Prior to this Joe spent more than ten years at Anthem Blue Cross serving in a variety of roles across all commercial lines of businesses including Vice President and General Manager of the Small Group Business Segment nationally, Staff Vice President of Strategic Initiatives for the California plan, and Regional Vice President of National Account Operations. Prior to joining Anthem, Joe held leadership positions at Health Net and Blue Shield of California and served as a management consultant focused on healthcare and financial services at both Accenture and First Consulting Group (now CSC).
Joe has a Master’s Degree in Public Administration (MPA) from the University of Southern California and a Bachelor of Art’s Degree in Psychology from the University of Arizona. Joe has served as an Adjunct Professor in the University of Southern California School of Pharmaceutical and Health Economics since 2016. Joe is very involved in the community and currently serves on the Board of Directors for the Boys & Girls Clubs of Greater Conejo Valley. Outside of work, he and his wife Jessica enjoy fitness, travel and spending time with their three daughters.
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