Dean Florez

Balance Public Relations

Dean Florez is the founder and CEO of Balance Public Relations, a full service strategic consulting firm that supports private and public clients where innovation and regulation intersect.

Dean is a seasoned government relations professional. With over three decades of experience and prior service in the California Legislature, he is an expert at guiding established and start up tech companies through regulatory processes and spaces. Over the years, he has demonstrated industry-specific expertise in risk management and policy strategy for marketplace startups in the sharing, gig, on-demand, peer-to-peer and collaborative economy. Dean is a trusted advisor to key internal and external stakeholder groups ranging from executive teams and management, to C-suite, board of directors, investors, and policymakers.

Dean is also one of the most politically connected players in California advising Governors, U.S. Senators, and Mayors. He serves as a Member of the state’s climate change agency, the California Air Resources Board.

Dean is the former California Senate Majority Leader and also served in the State Assembly. He is a graduate of Harvard Business School and started politics early as the past UCLA Student Body President. Dean also serves on various early venture funded corporate boards that are impact driven.